Service Vision Project by Credit Agricole was recognized by HR Brand Ukraine 2021 Award

On 21 October, at a rewarding ceremony of the HR Brand Ukraine 2021 Award, the Service Vision Project by Credit Agricole was recognized in the nomination by grc.ua. All in all, more than 60 successful HR projects of 46 Ukrainian companies from different industries – IT, finance, FMCG, agrarian sector, retail, etc. - were nominated. The projects were assessed by the professional jury according to the following criteria: relevance, up-to-date methodology and business efficiency. 

“It has been the second year in a row that our projects are recognized by the HR Brand Award Ukraine. We are very pleased. A year ago, we implemented the Service Vision – a project that changes mindsets of our employees, teaches them to be helpful for every client every day. This is a service culture based on three pillars: to be efficient, to treat the client well, and to exceed expectations. 27 employees became “change agents” and implemented a new service culture in the bank. As a result, Credit Agricole holds the second position in the PI segment by the CRI – customer recommendation index – level. This is our team achievement”, Galyna Zhukova, Deputy CEO in charge of retail business and network of Credit Agricole Bank, comments. 

As part of the project, change agents together with their supervisors and colleagues developed and implemented 3 main pillars of the Service Vision project and 12 “Never-Always” rules – guidelines for the employees in their relations with customers.

“Service Vision is about changes in corporate mindset of people when the client is in the focus of attention. It is also about the required daily efforts to teach the employees to exceed customers’ expectations at any time. This is a valuable element of our culture development, and we will develop and augment it”, Olena Urusova, HR Director of Credit Agricole Bank, comments. 

The final stage of the project will be certification of the branch network of the bank and survey on the internal CRI for all Credit Agricole employees.

“As part of the Service Vision, over the year, the bank’s team ran 2,702 standups and implemented 185 wow stories when we managed to significantly exceed the expectations of our clients. These numbers are impressive and they demonstrate high level of involvement into the project. As a result, we even presented the book “Service Vision of Credit Agricole” where we told about our way and project development”, Oleksandr Kurkin, Head of Sales Network Department of Credit Agricole Bank, tells. 

HR Brand Ukraine 2021 Award is a reputable HR and staff management competition that was founded in 2011. Its objective is to define the best HR projects of the companies. Learn more about the winners’ projects here.

Last year, the Agro School project by Credit Agricole was rewarded as the “Best Leadership Development Program” by the HR Brand Ukraine Award.

About Credit Agricole: 

JSC “Credit Agricole Bank” is a modern universal bank owned by the leading financial group in Europe – Credit Agricole Group (France). The Group is a major partner of the French economy and one of the largest banking groups in Europe. It is a leading retail bank in Europe, having the largest portfolio of assets under management, being first in the field of ban insurance and third - in project financing in Europe. Credit Agricole has been operating in the financial market of Ukraine since 1993 and renders the entire range of banking services to private individuals, including premium-clients, and business. The bank pays special attention to cooperation with agricultural enterprises. Reliability and business reputation of Credit Agricole in Ukraine is confirmed by the highest possible FITCH ratings, leading positions in bank sustainability, bank deposit reliability and bank profitability rankings, as well as by 280 000 active private and 17 000 corporate customers, including international corporations, large Ukrainian companies and representatives of small and medium business. Credit Agricole Bank is a socially responsible bank that confirms its status by the large number of projects implemented under the Corporate Social Responsibility Program “We Care!”. 

Contacts:

Viktoriia Torianyk, Head of PR and internal communications division of Credit Agricole Bank.

E-mail: Viktoriia.TORIANYK@credit-agricole.ua